AdLab teams with Fla. publisher to launch Mentor Business Books

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Fairfield advertising agency and public relations firm AdLab Media is teaming with Absolutely Amazing e-Books to launch Mentor Business Books: an imprint focused on publishing business books.

Barry Cohen, managing member of AdLab said in an announcement that the trade’s mantra is “Publish or Perish,” explaining that being published often helps professionals or entrepreneurs to raise their own profiles.

“This was a natural; we have helped many first-time authors — entrepreneurs, coaches, trainers, financial advisors, accountants and other professionals create and promote their intellectual property,” Shirrel Rhoades, principal of Key West, Fla.-based publishing house Absolutely Amazing e-Books said in a release. “We can now offer them an alternative to self-publishing.”

Cohen said that after writing and publishing his own books, others began seeking him out for help with their own projects.

Rhoades, whose past work experience includes executive roles at companies including Marvel Entertainment, Reader’s Digest and Scholastic, said smaller firms, such as his, allow for a more cost-efficient and user-friendly model for authors to work with than some of the larger “legacy” companies he has spent time with.

“The very definition of publishing has changed,” Cohen said in a release. “Today publishing includes books, e-books, audio books, blogs, podcasts and a multitude of ways to repurpose your content for consumption.”

With additional projects progressing, Adlab says it has already helped more than 24 authors and recently increased its editorial staff to handle demand.