Steve Schlesinger, who has led the Schlesinger Group since 2000, stepped into a new role at the Iselin-based marketing research company and handed over the reins.
Reed Cundiff was named chief executive officer, according to a Nov. 10 announcement, and Schlesinger will now serve as executive chairman.
Additionally, Isaac Rogers was named president, succeeding Mike Sullivan, who will continue as an active advisor. Rogers joined Schlesinger Group with the acquisition of 20|20 Research and has served as chief strategy officer for the past two years.
Cundiff brings 25 years of experience in global leadership in market research and data analytics to the Schlesinger Group, most recently serving as CEO of Kantar Americas. He also oversaw Microsoft’s customer and market research team for more than a decade, the company said.
He serves on the boards of directors for LatentView Analytics, Insights Association and the University of Washington’s Center for Sales and Marketing Strategy. According to his company bio, Cundiff earned a bachelor’s degree in pre-industrial European history from Wesleyan University.
“I am incredibly excited to join Schlesinger Group and am eager to build on the strong business foundation and reputation that Steve and the team have built,” Cundiff said in a statement. “I believe that our people, portfolio, and industry position allow us to show the world what a digitally transformed 21st-century research team can do.”
Sarah Schlesinger founded Schlesinger Group in 1966, and Steve Schlesinger, her son, took over in 2000, the company confirmed to NJBIZ. During his tenure, Steve Schlesinger focused on strategic growth for the organization and integrating technology into all its offerings.
In the past two years, the company has undertaken five strategic acquisitions.
“I have the utmost confidence in Reed’s proven industry leadership experience, and I am delighted to announce him as our new CEO,” Steve Schlesinger said. “He has impressed the board with his business acumen, razor-sharp commercial focus, and strong client-centric mindset.”
The outgoing leader added that deciding to step aside “was not easy,” but that it was the “right time for this transition, as the company is delivering strong performance and is well positioned for continued transformation and success.”