East Rutherford’s American Dream, a community for fashion, retail, fine and casual dining, and attractions, will open in fall 2019.
Developers Triple Five Group said the property will host hundreds of shopping and entertainment options, appealing to all tastes and interests.
“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar,” said Don Ghermezian, president, American Dream. “Guests will experience something completely unique each time they visit—this project will be the realization of their wildest dreams.”
Featuring six grand atriums with natural light, each has a unique design perspective and overall experience, said Triple Five. In one, guests will discover a sprawling garden with bird filled aviaries and rabbit fields. Over 75,000 LED lights and 25,000 “leaves” make up Albero dei Sogni, a unique tree-like sculpture that performs to a musical soundtrack several times per day. A 60-foot fashion fountain becomes a catwalk in a matter of seconds, located in the Koi Court. And, an entire 60-foot entertainment atrium will be a hub for live events and social gathering.
Big Snow, the first indoor snowpark in North America, will include The Shops at Big Snow, ski chalets and more, all kept at a brisk 26 degrees Fahrenheit year-round. Guests will experience DreamWorks Water Park, the largest indoor water park in North America—which will host a custom-designed VIP lounge and cabanas —and ride the world’s steepest roller coaster at the fully enclosed Nickelodeon Universe Theme Park, the largest indoor theme park in the Western Hemisphere.
Additional offerings include an NHL-sized ice-skating rink, performing arts theater, KidZania, CMX Luxury Movie Theater, 300-foot observation wheel overlooking Manhattan, the New Jersey Hall of Fame, Sea Life Aquarium, Legoland Discovery Center, Climbzone, Mirror Maze and two 18-hole miniature golf courses.
Located adjacent to the Meadowlands Sports Complex, American Dream is designed to capture the imagination of, and become a fixture for, the area’s catchment of over 20 million residents and 65 million tourists visiting annually.
Tenants will continue to open their doors through the holiday 2019 and early 2020 seasons. By developing and evolving the property with a mindset of procuring something for everyone, American Dream delivers truly unique and memorable experiences for all guests, Triple Five said.