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And the Winner of the Battle to Replace DVDs Is

Toshiba America Consumer Products, L.L.C. of Wayne said today it will stop selling its HD DVD players.Toshiba America Consumer Products, L.L.C. of Wayne said today it will stop selling its HD DVD players. Toshiba’s HD DVD technology had been competing with Sony’s Blu-ray technology to succeed DVD, or digital video disc, technology.

“Recent market developments have led us to the decision to choose new and different paths,” Yoshi Uchiyama, group vice president of Toshiba’s digital A/V marketing group, said in a statement.

Several Hollywood movie studios—most recently Warner Bros. Entertainment, according to the Associated Press—have decided to release movies for home viewing in the Blu-ray format instead of the HD DVD format.

Toshiba America Consumer Products said it will stop shipping its HD DVD products to retailers. The company is owned by Toshiba America, Inc. of New York City, a subsidiary of electronic entertainment products maker Toshiba Corp. of Tokyo, Japan.

Toshiba said it will shift its resources into creating new business strategies, while continuing to market its DVD players.

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