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Anti-cyberbullying app’s popularity, management team growing, maker says

After launching its anti-cyberbullying app in January, Bedminster-based STOPit has expanded to 37 schools across seven states, it says: 9,341 students are now using the app to report bullying to trusted adults, administrators, law enforcement and a 24-hour helpline.As part of this growth, the company has announced two new members of its executive team.

“It’s been a great growth story,” said James Celentano, newly appointed chief operating officer. “We launched towards the beginning of the 2014 calendar year and now that we’re into the new school year, we were able to ramp up and really branch out geographically as well.”

Newly appointed Chief Marketing Officer Jacqui Maggio recognized both the growth and the impact the program has had.

“The growth is extremely exciting and the response of the principals of the schools that have it has been extremely exciting,” she said. “At Kenilworth, they’ve had an 83 percent reduction in bullying. They went from five to six reports a month down to one to two.”

Founder Todd Schobel said it’s that difference he hopes his program makes.

“CNN said we were one of five apps that could change the world,” he said. “So for me and my team, this fuels us.”

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