Asbury Park-based consumer engagement firm acquires Brand Aid Digital

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Asbury Park-based Gold Group Enterprises Inc., a customer engagement firm, announced Wednesday it has acquired Brand Aid Digital.Asbury Park-based Gold Group Enterprises Inc., a customer engagement firm, announced Wednesday it has acquired Brand Aid Digital.

Brand Aid will join Gold Group’s GoMo Health with a focus on patient engagement, acquisition and retention. 

The new team will provide patient engagement solutions, a pharma experienced marketing and technology team and expanded mobile web capabilities.

“We are excited about aligning our business with GoMo Health and their unique Behavioral Rx science and methodologies. We see a proven path forward being used by millions of patients that can change the way healthcare is delivered to empower patients,” Elaine Oussoren, president of Brand Aid, said.

“Brand Aid’s highly experienced pharma team and their digital expertise will help to expand our offering to a broader audience in the healthcare continuum. We are excited to have them join us as we see our offering gain traction, acceptance and ROI among providers and payers,” Robert Gold, CEO of Gold Group, said.