An Austin, Texas-based communications firm introduced a New Jersey subsidiary at Bell Works.
The Bliss Group launched NextTech Communications, formed through its acquisition of technology-focused Savarese Communications in Middletown, on Sept. 28.
Savarese Communications founder and Chief Executive Officer Janine Savarese will lead NextTech Communications as CEO and Cortney Stapleton, managing partner of The Bliss Group, will serve as chairwoman.
Stapleton said in a statement on the launch that her team will “sit at the center of understanding how to build and share stories that illustrate the power and value of technology across any industry.”
NextTech Communications will accelerate the value The Bliss Group provides to clients in realms of business and professional services, financial services, health care and technology-driven products and services, the announcement said.
Savarese joins The Bliss Group with more than two decades of experience in corporate communications, public relations and marketing. Prior to launching her own firm, Savarese served as the executive managing director of public affairs for New York University’s Stern School of Business, and has historically led campaigns for large brands such as Bank of America, Ameriprise, S&P Global, Nasdaq, Tupperware and Sprint. She also has experience working with startups.
She said she’s “thrilled” to launch NextTech Communications within The Bliss Group.
“Technology is the dynamic force behind business growth everywhere, yet most marketing around this shift is static,” Savarese said. “The Bliss Group’s unique data-driven approach, artful storytellers and comfort communicating within highly regulated industries gives NextTech Communications a unique platform to serve businesses looking for a new type of agency—one that not only uncovers the next market advantage but also propels change while driving business growth.”
The financial terms of the transaction were not disclosed.