The Brick City is bringing on a new communications director with nearly two decades of experience in the field and organizational management.
On Dec. 31, Newark Mayor Ras Baraka announced Sondra Roberts will lead communication strategy for the city, effective Jan. 6.
As communications director, Roberts will oversee internal and external communications, public and media relations, the press information office and the city’s television studio – Channel 78, the city said.
“I believe that Sondra will bring the fresh perspective and skill needed to improve the way we communicate in all areas,” Baraka said in a prepared statement. “Not only does she have the experience but she also has the compassion and pedigree.”
The City said Interim Communications Director Mark Di Ionno will continue to work in the Press Information Office, and assist Roberts during the transition. Following that, Di Ionno will lead the Office of Public Information from the Department of Public Safety. Crystal Rosa will continue to serve as press secretary, the City said.
Roberts most recently served as chief strategist at GlobalGood Public Relations, according to the City, and managed New York City operations for Cornell University’s S.C. Johnson College of Business.