Barnes Noble Education buys digital services company

Eric Strauss//March 9, 2016//

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Barnes & Noble Education Inc., an operator of higher-education bookstores nationwide, has acquired LoudCloud Systems, a Texas-based digital platform and analytics provider.The Basking Ridge-based bookseller said Tuesday in a news release that the addition of LoudCloud will enable it to better support customers at colleges and universities through a suite of digital assets, such as courseware and learning analytics platforms.

“The acquisition of LoudCloud will be a key asset for Barnes & Noble Education’s digital strategy, better positioning it as a leader in the rapidly growing multibillion-dollar market for digital products and services,” Kanuj Malhotra, chief operating officer, digital education, Barnes & Noble Education, said in a prepared statement. “LoudCloud’s impressive portfolio of products and strong operating team will enable us to address the growing and diverse demands of our clients in the dynamically changing education industry.”

Financial terms of the transaction were not disclosed.