Bed Bath Beyond buys PersonalizationMall.com for 190M

Union-based Bed Bath & Beyond announced Wednesday it has acquired PersonalizationMall.com, a online retailer of personalized products, for approximately $190 million.The Burr Ridge, Illinois-based online retailer currently offers a variety of products that can be customized through various personalization processes, including sublimation, embroidery, digital printing, engraving and sandblasting.

The acquisition of PMall.com expands Bed Bath & Beyond’s existing personalization category and brings a portfolio of different products to offer its customers.

“We are delighted to welcome PersonalizationMall.com to Bed Bath & Beyond. They have built a tremendous business, and we are excited to support them as they advance their industry leading position within the growing category of product personalization,” Steven H. Temares, CEO and member of the board of directors of Bed Bath & Beyond Inc., said. “As we have said previously, we view personalization as a significant opportunity for us to create additional differentiation and enable us to do more for and with our customers.”

“We look forward to supporting PersonalizationMall.com as they continue to improve the customer experience by enhancing their product mix, upgrading their e-commerce website and driving optimization of their marketing initiatives. At the same time, we are excited by the opportunity to leverage their advanced personalization and production capabilities to create additional omnichannel offerings across all of our concepts,” he said.

“I am very proud of the work our team has done in building PersonalizationMall.com into a market segment leader due to the ever-increasing demand for a wide range of quality personalized gift offerings,” Dan Randolph, founder and president, PersonalizationMall.com, said. “We are excited to be given the opportunity to realize the full potential of the PersonalizationMall.com brand in working together with Bed Bath & Beyond.  Additionally, it is a great opportunity for our PMall team to become part of such an admired company that is as committed to great customer service as we are.”

Goldman, Sachs & Co. was the financial advisor to Bed Bath & Beyond. William Blair advised PersonalizationMall.com.