Bed Bath & Beyond said Sept. 22 that it is building on a partnership with DoorDash.
Effective immediately, more than 60,000 Bed Bath & Beyond products and that of its Buybuy Baby subsidiary are now available for same-day delivery — within an hour on average — on the DoorDash marketplace app and website.
With the deal, the company becomes the first home retailer and baby goods retailer available on the DoorDash marketplace app and website.
“As we continue our transformation to a digital-first, omni-always retailer, DoorDash is an ideal partner to help expand our marketing reach to the millions of customers who already shop their digital channels,” said Rafeh Masood, executive vice president, chief digital officer and interim chief brand officer for Bed Bath & Beyond. “We are particularly pleased to be the first retailer specializing in home and baby to join the DoorDash marketplace, as it speaks to our authority in these markets and our work to strengthen our customer base.”
Bed Bath & Beyond, which introduced same-day delivery with the Instacart and Shipt platforms at a flat rate of $4.99 for orders over $39 in September 2020, initially added the DoorDash platform to its online delivery portfolio in May 2021. Bed Bath & Beyond has been utilizing the DoorDash Drive white-label fulfillment platform for its flagship and buybuy Baby banners.
“As DoorDash accelerates into new categories and expands our offerings to meet consumers’ on-demand needs, we are excited to partner with Bed Bath & Beyond as our premier home retailer available on the marketplace,” stated Shanna Prevé, vice president, Strategic Partnerships and Business Development at DoorDash in a prepared statement. “For years, Bed Bath & Beyond has been the destination consumers go to when they need home supplies. Through our partnership, we’re making more than 60,000 home and baby items available for on-demand delivery at the touch of a button, delivered directly to consumer’s doorsteps.”
DoorDash operates in more than 4,000 cities and all 50 states across the U.S., Canada, Australia, and Japan.
Editor’s Note: This article was updated on Sept. 24, 2021 at 6:57 a.m. to add a prepared statement from Shanna Prevé, vice president, Strategic Partnerships and Business Development at DoorDash.
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