Bed Bath & Beyond Inc. committed to a five-year agreement with Google Cloud to further personalize the shopping experience for customers, enhance fulfillment capacity, and optimize merchandise planning and demand forecasting, the companies announced Sept. 17.
The partnership will enhance the digital-first environment as it rebuilds authority in the home, baby, beauty and wellness markets.
With this partnership, Bed Bath will leverage a number of Google Cloud technologies, including BigQuery, Spanner, Google Compute Engine and Google Kubernetes Engine, to establish a singular view of customer data across its portfolio of brands.
“The end-to-end modernization of our technology infrastructure is driving substantial digital growth and strong customer adoption of new services like buy-online-pickup-in-store and curbside pickup,” Chief Operating Officer and President of buybuy BABY John Hartmann said. “We’re delighted to partner with Google Cloud and [strategic transformation services partner] Deloitte, to accelerate our efforts to build our business. By combining our unique data and insights in the home, baby, beauty and wellness markets with the exceptional platform capabilities and expertise that Google and Deloitte provide, we will deliver a more agile, responsive, and customer-inspired shopping experience, making it even easier to feel at home with Bed Bath & Beyond.”
Bed Bath initially partnered with Google Cloud three years ago leveraging its Black Friday Cyber Monday white-glove service to accommodate the surge in traffic during these moments and ensure revenue-critical systems were up-and-running. To meet the sharp rise in digital demand brought on by the COVID-19 pandemic, Bed Bath is expanding its partnership with Google, with support from Deloitte, to focus on and enhance data-driven, customer-centric decision-making; the delivery of an omni-always experience; and to optimize its fulfillment strategy.
To encourage data-driven, customer-centric decision-making, Bed Bath will utilize BigQuery to grow its machine learning and analytics capabilities. The company will utilize BigQuery to garner unique insights and expertise in its core markets to better enable it to project future sales trends and then to make decisions with real-time data, improving demand prediction and optimizing inventory and merchandise planning.
Google Cloud will also help the retailer meet customer needs with a more agile and predictive e-commerce platform. Bed Bath will utilize Google Cloud’s AI-powered solutions to support the customers’ shopping experience from search navigation and checkout to delivery or pickup.
Lastly, Bed Bath will leverage Google Cloud’s technology to harness its data to enhance management of fulfillment and cost. The partnership provides enhanced fulfillment capabilities at a massive scale to optimize the business from demand forecasting to supply chain logistics and the customer experience.
“Retailers are sitting on an incredible amount of data today, but this data is often siloed and lacks real-time processing. And high-traffic events like Cyber Monday or the COVID-19 pandemic only put more stress on systems,” said Google Cloud Vice President of Retail and Consumer Carrie Tharp. “By migrating to Google Cloud, Bed Bath & Beyond expects to be able to reduce cost and drive business value through real-time analytics across marketing, merchandising, supply chain and more.”
“Bed Bath and Beyond has a long history of being customer-oriented. This technology will provide its customers with new accessible digital platforms and channels,” said Deloitte Consulting Chief Commercial Officer Christina Bieniek. “This transformation will provide the business with a new level of agility that will allow it to respond quickly to customer demands and market conditions.”