Bed Bath & Beyond launched bedding and bath linens collection Everhome, its newest owned brand, May 31.
Everhome has a coastal-inspired aesthetic and is the Union-based retailer’s ninth owned brand.
Executive Vice President and Chief Merchandising Officer Joe Hartsig noted that Bed Bath is introducing the line “as home design enthusiasts continue to refine their indoor and outdoor spaces with the changing of the seasons and in time for the start of summer.
“Everhome features the perfect mix of contemporary classics in a curated collection we know consumers will love to showcase throughout their home,” he said.
Alongside bedding and bath products, the line also offers outdoor products — including outdoor furniture and garden collections, umbrellas, planters and more — and indoor décor like decorative mirrors, frames and shelves.
“Everhome is purposeful and versatile, fulfilling our continued aspiration to create easy and flexible living spaces,” said Neil Lick, senior vice president of owned brands at Bed Bath. “The collection provides a home that works for all our needs and communicates a welcoming airy style appreciated across generations.”