Bed Bath & Beyond Inc. is putting small Casper mattress shops within select stores nationally, including in Bridgewater.
Two New York City locations will have shop-in-shops, and more stores will be onboarded in the coming months.
The Union-based retailer will also now sell Casper’s mattresses online and on its mobile app.
Included in the shop-in-shops will be Casper’s newest line of innovative cooling products, including the Casper Wave Hybrid Snow Mattress.
“We are thrilled to partner with Bed Bath & Beyond, a beloved brand centered around customer experience and quality home products, as they expand their sleep offerings,” said Casper Chief Exeuctive Officer Emilie Arel in a prepared statement. “It’s an honor to bring the unique Casper shopping experience and latest sleep solutions with Snow Technology to a legacy retailer that shares our mission of helping millions of people achieve a more comfortable night’s sleep, and we’re excited for the significant opportunities this partnership will create.”
Bed Bath recently expanded its bedtime offerings with the debut of a handful of owned brands, including Nestwell, Wild Sage and Simply Essential.
According to Bed Bath’s recent The Way We Nest study, about 80% of Americans surveyed say their bed is their happy place and 76% view the bedroom as their sanctuary.