Bed Bath & Beyond Inc. has named Jill Pavlovich as senior vice president, digital commerce and Jake Griffith as vice president, product management to accelerate the e-commerce business growth.
Both take their posts April 4. Pavlovich and Griffith will report to Executive Vice President and Chief Digital Officer Rafeh Masood.
“Our Omni-always strategy is delivering rapid growth in our $3 billion digital business, so we’re delighted to strengthen our team with the appointment of Jill and Jake who will bring industry-leading omnichannel retail expertise,” Masood said. “As we enter our 50th year, we will introduce customers to the new Bed Bath & Beyond with the launch of an exciting array of customer-inspired Owned Brands, reimagined stores, and continued investment in faster, easier and more convenient omnichannel shopping services. Jill and Jake bring deep merchandising, brand and digital retail experience to help accelerate our plans, innovate for our customers, and drive continued growth in sales and gross margin for our business.”
Pavlovich joins Bed Bath from general manager and head of exclusive brands and merchandising at Wayfair, where she was responsible for developing and launching 90-plus exclusive brands to grow the product portfolio and drive revenue. Prior to Wayfair, she oversaw merchandising at Perry Ellis International, Dana-co, Natori, Warnaco, and Calvin Klein.
At Bed Bath, she will be responsible for delivering ongoing improvements to the digital shopping experience and will lead digital merchandising and operations to elevate the customer experience.
Griffith joins Bed Bath from Walmart, where he most recently was general manager for sports and fitness brands. He previously worked at Amazon, holding numerous roles overseeing business strategy for various portfolios during his tenure.
At Bed Bath, he’ll be responsible for developing new digital capabilities and overseeing the stages of the product lifecycle to create a seamless experience for the customer from discovery to post-purchase. Griffith will also help improve the speed and execution of key growth initiatives to create innovative and highly engaging end-to-end digital experiences.