Bed Bath & Beyond Inc. said Aug. 31 that Cindy Davis stepped down from her positions as executive vice president and chief brand officer, and president of Decorist effective Aug. 30.
Rafeh Masood, executive vice president and chief digital officer, has transitioned to chief digital officer and interim chief brand officer to lead the combined brand, marketing and digital teams effective immediately.
“Rafeh’s demonstrated success and leadership in the realms of digital transformation and customer engagement make him the right person to take on these additional responsibilities,” said President and Chief Executive Officer Mark Tritton. “As we support a customer base that has moved towards digital, we look forward to Rafeh’s leadership, contribution, and a smooth transition.”
“On behalf of the entire company, we want to thank Cindy for her contributions to Bed Bath & Beyond. We appreciate her hard work during her tenure of our early transformation, and we wish her nothing but the best in her future endeavors,” Tritton said.
Masood has been with the company since 2020, overseeing the end-to-end customer journey from e-commerce merchandising and user experience optimization, to customer contact management and support.
He previously served as senior vice president at BJ’s Wholesale Club and is an adjunct faculty member at Carnegie Mellon University.
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