B&G Foods acquires Veggie Fries parent company

B&G Foods Inc. in Parsippany has acquired Farmwise LLC, which is known for its Veggie Fries, Veggie Tots, and Veggie Rings products.

Jordan Greenberg, executive vice president and chief commercial officer of B&G Foods, said that the company was “excited to increase our great tasting, plant-based product offerings” with the Farmwise acquisition.

Farmwise was founded in 2013 by Dave and Cristina Peters in Wellesley, Mass. Its vegan, non-GMO project verified products are free of the top eight allergens, including gluten, wheat, soy, dairy, tree nuts and peanuts.

“We look forward to further supporting the Farmwise brand in the natural channel while also introducing items that Farmwise has developed into new, innovative product offerings for our Green Giant brand,” Greenberg said in a prepared statement.

Terms of the transaction were not disclosed. B&G Foods funded the acquisition with cash on hand.

A spokesperson for B&G had no further comment.

Editor’s note: This article was updated at 10:19 a.m. EST on Feb. 20, 2020 to reflect that a spokesperson for B&G Foods had no further comment.