B&G Foods continues to crush it with latest ‘fun flavored’ seasoning blend

After launching a series of popular seasonings inspired by some of America’s favorite treats, B&G Foods Inc. is back at it.

The Parsippany-headquartered consumer packaged goods maker this month released a new blend based on one of the best-selling cookies of all time—Girl Scout Thin Mints.

Made of chocolate powder, mint flavor and cookie crumbles, the flavor is “ideal for sprinkling on a variety of different foods and beverages, including brownies, cupcakes, pancakes, oatmeal, ice cream, coffee, hot cocoa and more,” according to B&G.

Girl Scout Thin Mints Seasoning Blend is now available at select retail locations with a larger rollout expected by late spring, the company said.

“We’re excited to license the Girl Scout Cookie flavors and launch a seasoning blend in a delicious and versatile cocoa and mint flavor,” Julie Gould, senior director of brand marketing, Spices & Flavor Solutions, said. “From milkshakes to cinnamon buns, party dips and beyond, we can’t wait to see what fun recipes and uses consumers will create.”

Wendy Lou, chief revenue officer, Girl Scouts of the United States of America, echoed the sentiment, saying, “Thin Mints is one of our most beloved cookie varieties and we’re excited to work with B&G Foods to bring its essence into seasoning form for the first time.”

Over the past two years, B&G has tapped into the equity of other brands to develop a snack-inspired flavorings lineup, partnering with General Mills on Cinnamon Toast Crunch Cinnadust Seasoning and Mars Wrigley on  Twix Shakers and Snickers Seasoning Blend.

After noting the popularity of those “fun flavored” blends, Gould said it shows that “consumers crave the flavors of their favorite cookies and sweets” and “are eager to explore them in new forms.”

Other brands within B&G’s Spices & Flavor Solutions division include Ortega, Dash, Durkee, Polaner and Weber.

The unit is one of four groups created in June 2022 when B&G reorganized its business structure as a way to help establish “clear focus and expectations.” B&G’s other divisions are Meals, Frozen & Vegetables and Specialty.