B&G Foods in Parsippany partnered with bagel chain Einstein Bros. on an everything bagel seasoning blend, bringing the flavors of the chain’s savory bagel right into homes.
The seasoning is available in a 7.5 oz shaker at Sam’s Club locations nationwide, B&G announced Sept. 21.
“We’re proud to partner with the largest bagel retail company in America to capture the essence of its iconic Everything Bagel as a seasoning,” said Jordan Greenberg, executive vice president and chief commercial officer at B&G Foods. “With its mouth-watering mixture of savory garlic, sesame, poppy, onion and salt, Einstein Bros. Bagels Everything Bagel Seasoning Blend is the latest innovation in our growing portfolio of licensed seasonings which is intended to give consumers new ways to experience their favorite brands as easy-to-use seasonings.”
The food company has a broader retail and online rollout for the seasoning planned for early 2022.
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