The first 1,000 people to register to ski at Big SNOW in East Rutherford March 13 will receive free tickets in honor of snowboarding pioneer Jake Burton Carpenter, who died in November of testicular cancer.
Big SNOW at American Dream is one of 13 resorts worldwide chosen by Burton Snowboards to celebrate “A Day for Jake” in honor of Carpenter, who invented the modern snowboard and started Burlington, Vt.-based Burton Snowboards.
Burton and Big SNOW’s parent company SNOW Operating have a long-standing relationship, according to Hugh Reynolds, vice president of marketing and sales for SNOW Operating. Burton was SNOW Operating’s first corporate partner when the business started in 2012.
A lifelong Giants fan who frequented the Meadowlands, Carpenter long looked at the ski dome project and awaited its opening, Reynolds said. But he passed away two weeks before Big SNOW came to fruition on Dec. 5.
“Jake kept a watchful eye on this project and it’s unfortunate that he never got to see it come to light, but we’re truly honored to be included as one of the 13 resorts around the world that Burton is supporting with Day for Jake to honor his position in the legacy, what he did for the sport, and what he did to make the sport accessible and legitimate in the eyes of ski areas around the world so that all of us who love to stand sideways and slide on the snow have an opportunity to do that,” Reynolds said.
The event is open to both skiers and snowboarders. A group ride will be held at 1 p.m. local time at Big SNOW and 12 other selected resorts worldwide to honor Carpenter, who Reynolds described as one of the fathers of snowboarding.
Free slope access tickets will be provided between 10 a.m. and 2 p.m. to the first 1,000 guests who register.