Blue Foundry Bank added a member to its team whose focus will center on patron experience and delivery of service, helping to boost the bank’s “customer-first” commitment.
On Jan. 6, the Rutherford-based community bank said Betty Medina joined Blue Foundry as assistant vice president, channel management leader. In the position, she will lead Channel Center operations and be responsible for developing a contact center with multiple channels, providing customers with the ability to choose their preferred banking method.
“We are delighted to welcome Betty to Blue Foundry Bank. Her comprehensive customer contact experience and extensive industry background will be essential as we build a state-of-the-art Contact Center,” said Executive Vice President and Chief Retail Banking Officer Liz Miller in a prepared statement. “Her addition to our team will ensure that our ‘customer first vision’ is evident in every aspect of the banking experience at Blue Foundry Bank.”
Medina comes to Blue Foundry from 23 years at Affinity Federal Credit Union, the bank said, where she was responsible for overall customer experience.
For her part, Medina said in a statement that she looked forward to sharing her experience at a bank whose tools add to the financial well-being of its customers. “Blue Foundry’s commitment to exceptional service and innovation places it at the cutting edge of the financial sector,” she said.
According to the bank, Medina is currently pursuing and Enhanced Leadership Certificate from eCornell. She is a volunteer with America’s Grow-A-Row in Pittstown.
Founded as Boiling Springs Savings Bank in 1939, the bank became Blue Foundry in July 2019. It has 17 branches in Bergen, Essex, Morris and Passaic counties; as of Sept. 30, 2019 it recorded total assets of approximately $1.77 billion.