Luxury audio equipment chain Bose will close 119 retail stores in North America, Europe, Japan and Australia, including its sole New Jersey location at The Mall at Short Hills.
Approximately 130 stores in Greater China and the United Arab Emirates will remain open, in addition to stores in India, Southeast Asia and South Korea.
Bose first U.S. store opened in 1993 to provide demonstrations on its music and home theater systems. As the industry has changed, Bose products are increasingly purchased online.
“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, vice president of Global Sales, Bose Corp., in a statement. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now.
“It’s still difficult because the decision impacts some of our amazing store teams who make us proud every day. They take care of every person who walks through our doors – whether that’s helping with a problem, giving expert advice, or just letting someone take a break and listen to great music. Over the years, they’ve set the standard for customer service,” Burke said. “And everyone at Bose is grateful.”
Affected employees will be offered outplacement assistance and severance. Further details, including the number of employees affected, will remain private.