Advertising facilitator Brand Connections of Montclair has acquired SkiView, a Ridgewood-based company that helps other firms advertise at ski resorts.Advertising facilitator Brand Connections of Montclair has acquired SkiView, a Ridgewood-based company that helps other firms advertise at ski resorts. Financial terms of the deal were not disclosed. Brand Connections will fold SkiView into its winter-sports division.
The company has picked up SkiViewÂs exclusive contracts with mountain resorts including Vail Resorts in Colorado and Windham Mountain in New York. As a result, says Brand Connections, it will now own and operate 10,000 media placements and 20 million product sample and literature placements at more than 500 ski and snowboard resorts across the country.
On the personnel front, Michael Imhof, who formerly worked in corporate-partner marketing at Vail Resorts, has joined Brand Connections as vice president of new-business development. The firm, which provides advertising vehicles for products like Tylenol in multiple environments, has 15 other divisions that focus on areas including golf and airline travel.