Out with the old, in with the new: Bressler Amery & Ross PC launched a redesigned website Monday in conjunction with a full visual rebrand.
The Florham Park law firm hired Firmseek, a Washington, D.C. based web design and technology firm, for the overhaul.
The website offers quick access to essential information about the firm’s legal services, pro bono legal work, community and philanthropic involvement, and highlights what the firm calls its corporate “people first” culture at a time when it is growing and diversifying services and expanding its national reach.
“Our redesigned brand identity is innovative, modern, engaging and professional – words we would use to describe not only our firm and our employees, but also the solutions we provide to companies and clients,” said Bressler Managing Principal Frank Cuccio in a statement. “Since our founding, we have always been a firm of exceptionally skilled lawyers, who are also friendly, trustworthy and genuine people who truly care about our clients and their business as both partners and friends. Now, the revamped website vividly showcases that spirit.”
The redesigned logo includes integrated, tapered triangles pointing 360-degrees, which according to the firm is a “conceptual representation of collaboration, creativity and strength, and the notion that innovative ideas can come from any direction,” and also serves a more digital-friendly look.
Enhanced content on Bressler’s new website is aimed at business and corporate clients, including Fortune 500 Corporations, financial institutions and financial services firms, mid-sized and privately held entities, national insurers, emerging companies, and high-net-worth individuals.
A tagline on the home page reads “Raising the Bar: Every Day, in Every Relationship, in Every Matter,” which pays homage to the initials of founding principals Bernard Bressler, Brian Amery and Lawrence Ross.
“Our objectives of the rebrand and website redesign expanded beyond aesthetic enhancements to include highlighting our expansive geographic footprint, our national, full-service capabilities, and the importance of our longstanding commitment to building lifelong personal relationships with clients in an effort to offer a top-tier client service experience,” said Shanon Lazarus, Bressler’s director of marketing and business development in a statement. “From conceptualization to execution, the new brand identity and website has been a true labor of love involving each and every member of the Bressler team.”
