Bubbakoo’s set to launch free burrito scavenger hunt

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Popular Mexican-fusion chain Bubbakoo’s Burritos is celebrating its 15th anniversary by giving away free burritos for a year.

As part of the launch of a refreshed app and loyalty program, the Point Pleasant-born fast casual restaurant plans to host a special scavenger hunt that’ll award a grand prize of 365 days’ worth of its signature fare to 15 people.

Scheduled to begin June 12, the “Surfin’ for Burritos” promotion invites fans to embark upon a quest via the Bubbakoo’s Burritos app to uncover specific facts and share their discoveries on the brand’s social media channels.

Alongside announcing the contest, the company highlighted several other brand-enhancing efforts, such a modernized app and loyalty program developed by leading guest engagement technology provider Thanx.

Now available for download in the Apple Store or through Google Play, the modernized app allows customers the ability to earn rewards that are redeemable for discounts and freebies. Additionally, they will receive access to exclusive offers and promotions, three new levels of loyalty membership and a new hidden backstage menu.

Zach Goldstein, chief executive officer and founder of Thanx, said, “Bubbakoo’s is one of the fastest growing brands in the country and have already engendered incredible customer loyalty just by being great at what they do.”

“At Thanx, we’re excited to take that to the next level with a truly differentiated loyalty program that captures the brand’s spirit and creates many new reasons for customers to come back more often,” he said.

Bubbakoo’s Burritos Chief Marketing Officer Mimi Somerman added, “We were thrilled to work with Thanx to develop the new app and loyalty program to create more ways for fans to engage with our brand in a creative, fun and rewarding way.”

“Over the past 15 years, Bubbakoo’s has entered into a league of its own within the fast-casual industry, and our new app, loyalty program and menu items are a reflection of our unwavering commitment to providing a fantastic experience to our fans,” said Somerman, who also said, “Our fans are at the heart of everything we do.”

In addition to new tech stack introductions, Bubbakoo’s Burritos is rolling out three new flavors that can be added to any entrée dish: serrano ghost pepper carnitas, ghost pepper shredded chicken and barbacoa chipotle crema.

Founded by food industry veterans Paul Altero and Bil Hart, the chain is known for its burritos, tacos, quesadillas and bowls that are fresh, made-to-order and affordable in a lively skater-surfer atmosphere. The brand has since expanded to 100 locations across 16 states to become one of the fastest-growing franchises in the country.

Altero said, “This year holds tremendous significance for Bubbakoo’s. This year marks not only our 15th anniversary but also a remarkable surge in new store growth. The overwhelming enthusiasm from our devoted fans and franchisees has propelled us forward, resulting in the successful opening of eight locations in just the first half of the year, with more to follow. These brand endeavors not only showcase our spirit of innovation but also serve as a testament to our gratitude for the incredible support we receive from our Bubbakoo’s fans.”