Florham Park’s 130-year-old BurrellesLuce announced a corporate rebrand Wednesday, along with the launch of an expansion to its product and services.
Under the new moniker Burrelles, the company said the changes come as a response to demand for both digital and analytical services that examine business and media trends.
In addition to updating its visual identity, the media data and monitoring company is using the update to highlight its “technology-forward” approach by providing what it characterized as a “personalized connection to media data.”
Burrelles’ augmented offerings include the Burrelles AM Headline Briefing, industry reports featuring news flows for targeted sectors, social media monitoring and big data analytics. The company said the additional custom reporting, and analytic and data services will be fostered through industry partnerships which engage its communication tools and customized reporting services.
“For 130 years, Burrelles has been known for relentless innovation and the highest standards of customer service. These are the core values that spurred us to reinvent our brand and expand our technology and offerings so we can meet our clients’ rapidly evolving needs,” said Chaz Waggoner, president and chief executive officer of Burrelles. “We’re confident that this rebrand and the accompanying new product launches will help us empower communications professionals in new and meaningful ways as they engage with the media data that drives businesses forward.”
Burrelles will show off the rebrand and its new services in San Diego at the Public Relations Society of America International Conference from Oct. 20 to Oct. 22.
