Freedom Mortgage Pavilion was unveiled Wednesday as the new name of Camden’s popular waterfront concert venue.
Live Nation announced the new sponsorship for the amphitheater, which was previously named Waterfront Music Pavilion, BB&T Pavilion, Susquehanna Bank Center, Tweeter Center, and Blockbuster-Sony Music Entertainment Center.
“People are returning to shows in record numbers excited to make up for lost time,” said Andy Peikon, Live Nation’s senior vice president, head of Venue Sales. “Live music events are unforgettable moments, and the Freedom Mortgage Pavilion will play a key role in those lasting memories for fans.”
The venue had operated under the name Waterfront Music Pavilion since February, when the naming rights deal with BB&T Bank ended.
Freedom Mortgage Pavilion reopens for the 2022 summer concert season May 20.
“We know gatherings with music are uplifting and can inspire us to continue to move forward,” said Freedom Mortgage CEO Stanley Middleman. “We are so proud to put the Freedom Mortgage name on such an iconic venue that provides so much joy for many, near and far.”
The 25,000-person capacity venue welcomes 560,000 fans to more than 46 events each year. The newly named pavilion has more than 30 scheduled events in 2022 so far.
