Campbell Soup Co. announced its strategic direction to drive growth over the next decade at the Consumer Analyst Group of New York Conference in Boca Raton, Florida, on Wednesday.Campbell Soup Co. announced its strategic direction to drive growth over the next decade at the Consumer Analyst Group of New York Conference in Boca Raton, Florida, on Wednesday.
At the conference, CEO and President Denise Morrison highlighted steps Camden-based Campbell will take to define the future of food.
“Across every industry and in every organization, the pace of change is unpredictable, unrelenting and unforgiving. The future food world will be more complex and more challenging. To fully unlock Campbell’s performance, we’re looking beyond typical five-year planning horizons and establishing well-informed perspectives on opportunities and disruptions driven by the intersection of real food, health and well-being and technology,” she said.
She highlighted four emerging growth platforms, which included:
- Future Commerce, which highlighted how e-commerce is changing the food industry.
- My.Moments, which highlighted how snacking is a growth opportunity for Campbell, as it’s an $89 billion market in the U.S.
- Better.Me; which highlighted nutrition and dieting on an individual basis using data to provide personalized food options.
- Limitless Local, which highlighted a localized approach to food.
“Guided by our purpose and our strategic imperatives, we set out to identify clear and compelling growth opportunities. We prioritized these growth platforms we believe will have the greatest impact on Campbell and lead to significant growth opportunities over the next decade,” Morrison said.
“We have what we need to meet the challenges of this new world. If you look closely at the 148-year history of Campbell, we are not only a company that has proven ourselves capable of dealing with profound change … we are a company with a history of leading profound change, and we are a company that has thrived in periods of profound change. I’m confident that we can and will do so again in the future.”