How do you even start to help rebuild communities ravaged by natural disasters? You call a superhero.
GAF, a Standard Industries company and North America’s largest roofing and waterproofing manufacturer, announced a partnership with actor Anthony Mackie, aka the Marvel Cinematic Universe’s new “Captain America,” to help areas that are repeatedly hit hard by storms.
The effort is part of the Parsippany-based company’s initiative to invest $25 million in GAF Community Matters, a program launched in 2020 that, to date, has helped repair roofs on more than 3,000 homes.
The initiative begins in Mackie’s hometown of New Orleans—no stranger to natural disasters such as Hurricane Katrina, which devastated the city in 2005.
Mackie has another thing in common with the company: He’s the son of a roofer and worked for his family’s roofing business as a teenager.
“Growing up, I spent summers working on roofs with my family, so I know how important this work is to keeping families safe and building stronger communities,” Mackie said in a statement. “Everyone deserves a roof over their head, and I’m proud to be working with GAF to give back to my hometown and ensure we withstand the next storm.”
GAF said it will repair or replace 500 roofs throughout the Gulf Region. The company will also train community members through the GAF Roofing Academy and provide resources to nonprofit partners.
“After a disaster, resources for impacted communities tend to diminish as attention shifts elsewhere,” said Jim Schnepper, CEO of GAF. “Our goal is to create lasting resilience by rebuilding in communities where progress has stalled.”
NJ recovery efforts
On Sept. 1, Gov. Phil Murphy visited Hillsborough, marking one year since Tropical Storm Ida wreaked havoc on the Garden State and outlining efforts toward recovering and building resilient local communities. Click here to read more.