CCA Industries Inc. said Monday Christopher Dominello joined its team as chief growth officer.
With more than 20 years of senior leadership experience, Dominello has a proven track-record of strategically developing, launching and revitalizing a multitude of iconic consumer products and brands.
Prior to joining the Lyndhurst-based manufacturer and marketer of health and beauty aids, Dominello served as president and chief executive officer of Ducere Pharma LLC, where he revitalized iconic brands to include Doan’s, Bufferin, and Cruex. Within two years, he progressed distribution to more than 40,000 points across the portfolio, and increased organic sales by 170 percent.
Before joining Ducere, Dominello held executive level positions at both Ultimark Products and Nutrisystem Inc. During his eight-year tenure at Nutrisystem, Dominello successfully launched the brand internationally, and was a key member of the executive team that brought sales from $20 million to $778 million and earnings before interest, taxes, depreciation and amortization from $0 to $170 million.
In addition to his success in generating extreme sales growth, Dominello has also executed successful marketing and public relations campaigns that have led to features within multiple popular media outlets Good Morning America, People Magazine and Huffington Post, to name a few.
“CCA shifted emphasis to its new online division in early 2019 and I believe in this current, and post, pandemic environment this is a strategic decision that will result in substantial growth,” Dominello said. “Doing this while supporting and growing our retail relationships will be key components of the overall strategy. I am excited to join this team and look forward to the future of CCA.”
Dominello received a Bachelor of Science Degree in Accounting from the University of Notre Dame’s Mendoza College of Business. He also served as captain in the United States Air Force where he received the Air Force Commendation Medal for preparing to support wartime contingency operations.