Eric LeGrand, the Rutgers University football player whose 2010 spinal cord injury left him paralyzed, is now a special advisor for a sports nutrition brand based out of Cedar Knolls.
Yolked, a sports nutrition brand from Myos Rens Technology Inc., tapped LeGrand, with Myos Chief Executive Officer Joseph Mannello citing his “courage and commitment to excellence in the face of difficult circumstances.”
Yolked is made from fortetropin, a proprietary bioactive composition made from fertilized egg yolk to help build lean muscle.
LeGrand has shared his story of perseverance with millions with his spinal cord injury advocacy work and inspirational speaking engagements.
As special advisor to Yolks, he will utilize his relationships in sports and his experience as a Division 1 football player at Rutgers to help grow the brand’s presence in the elite athlete community in high schools, colleges, and amateur and professional teams and organizations.
“Safe, all-natural products are important for all athletes and that’s why I was drawn to Yolked. I can’t wait to get to work, to help better improve the muscle recovery of athletes,” said LeGrand in a statement.
Editor’s note: This article was updated at 11:52 a.m. EST on Feb. 17, 2020 to correct the spelling of Eric LeGrand’s name.