Apple began welcoming customers Dec. 3 to its newest retail store in New Jersey at American Dream.
Located in Court D, Level 2 of the 3 million-square-foot East Rutherford megamall, Apple American Dream offers several distinct retail services, including a pickup area for online orders, a dedicated area for free “Today at Apple” sessions hosted by Creative Pros, and Genius Bar services for hardware support.
Like all Apple retail stores, Apple American Dream features several display tables for customers to explore the latest lineups from the tech giant and is powered by 100% renewable energy.
According to Apple, the new store’s team members are “a reflection of the diverse community” it will serve, collectively speaking 15 different languages, and “are ready to welcome customers and share new tips and tricks to make the most of their devices this festive season and beyond.”
Apple American Dream is open Monday through Friday, 11 a.m. to 9 p.m. During the holiday season, the new store will have special hours on Saturdays from 10 a.m. to 10 p.m.
Worldwide, Apple operates 520 retail stores, including 11 other locations in New Jersey: Bridgewater, Cherry Hill, Edison, Freehold, Lawrence Township, Marlton, Paramus, Rockaway, Short Hills, Wayne and Woodcliff Lake.