Lynn Powell has joined CMA as managing director of marketing.
The Princeton Junction-based, full-service communications, marketing and association management firm announced Powell’s appointment on Tuesday; in the new role she will oversee client services and marketing operations.
CMA said that Powell brings over two decades of experience to the position, having served as group account director at Wunderman and a client lead and strategic marketing advisor for Dell. Her work has included clients in industries including technology, health care, tourism, nonprofits, insurance, real estate, finance, education, supply chain and hospitality.
Powell’s work at CMA will include internal team leadership, marketing strategy for the firm and its clients, client relationship building, customer analytics, branding and messaging, business growth initiatives, business development support, and more.
“Lynn is a solutions-oriented marketing professional, with an impressive resume and a wealth of experience working successfully with internal teams and clients in many industries,” Jeffrey Barnhart, president and chief executive officer of CMA, said in a prepared statement. “Her passion and ability to cultivate new business are major assets to CMA, as it continues to progress and expand.”