Coaches cook to cure cancer

NJBIZ Brackets competitors can’t have all the fun — one New Jersey company took its support of the NCAA Men’s Basketball Championship on the road.

NJBIZ Brackets competitors can’t have all the fun — one New Jersey company took its support of the NCAA Men’s Basketball Championship on the road.

LG Electronics USA, Inc., based in Englewood Cliffs, is a corporate partner of the NCAA Final Four and displayed a 4,500 square foot exhibit at the Bracket Town fan fest in Houston.

As part of the exhibit, which included products from the company’s home entertainment, home appliance and mobile phone divisions, LG hosted a Coaches’ Cook-Off between Villanova University head coach Jay Wright and University of Pittsburgh head coach Jamie Dixon.

The two coaches had 20 minutes to cook a meal of steak, potatoes and grilled artichokes on LG kitchen appliances before being judged by celebrity chef Tim Love. Dixon held off Wright for the win, and 5,000 was donated by LG to the Coaches vs. Cancer program.

“LG is thrilled to offer Bracket Town attendees from all over the country the ultimate fan experience from basketball themed giveaways to take home, and LG ‘Courtside Seats’ to watch the games, to the fan-favorite Coaches’ Cook-off that gives back to a great cause,” said Peter Reiner, senior vice president of marketing. “The LG Coaches’ Cook-off emphasizes competition and good sportsmanship, as well as offers an opportunity for college basketball fans to see some of their favorite coaches compete off the court and put on a new game face.”

Also included in the exhibit were 3-D televisions, where fans could see themselves in 3D displayed on the TVs.



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