Cognizant to acquire digital marketing agency

Cognizant announced Tuesday that it has agreed to acquire Mirabeau BV, a digital marketing and customer experience agency.According to Cognizant, the acquisition of the Amsterdam-based agency will expand its digital business capabilities in the Netherlands and Europe.

When the acquisition closes, about 260 Mirabeau employees with become a part of Cognizant’s digital business unit.

“The most successful companies are the ones that combine marketing, operations and technology to drive comprehensive digital transformation,” Adjan Kodde, CEO at Mirabeau, said in a prepared statement. “By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalized experiences across multiple devices. Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally.”

Financial terms of the deal were not disclosed.

“The future of the digital economy will be built on experiences consumers have as they bank, stay healthy, insure their families and move through the interconnected world. Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalized experiences to their customers,” Santosh Thomas, president, global growth markets, Cognizant, said in a prepared statement. “To help our clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications and interactive content management. Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype and scale meaningful product and service experiences.”