Cooper hires former Horizon spokesman

Cooper University Health Care has announced a new vice president of communication.Thomas Rubino is formerly a spokesman for Horizon Blue Cross Blue Shield of New Jersey.

Rubino, who has 20 years of experience in the field, will be responsible for Cooper’s public and media relations, corporate and employee communications, social media and the corporate website, according to a statement from Cooper.

“Cooper University Heath Care is a leading hospital and physician network and, over the past several years, through strategic partnerships, has established exceptional programs such as MD Anderson Cancer Center at Cooper, and the state’s newest medical school, Cooper Medical School of Rowan University. I’m looking forward to helping communicate how Cooper is making a positive impact in the lives of so many people through its mission to serve, heal and educate,” Rubino said in a statement.

Rubino left Horizon last month. There, he had served as director of public affairs and advertising since 2004. At Horizon, he led the public relations, advertising and social media teams as well as handling a number of marketing responsibilities for the state’s largest insurance company.

“Tom joins us with significant health care, public relations and marketing experience and will be an asset in helping us communicate how Cooper is transforming health care for the many people we serve in the region,” said Adrienne Kirby, CEO and president of Cooper, in a prepared statement.