Randolph-based arts, crafts, and toy manufacturer LaRose Industries LLC has acquired the arts, crafts, and stationery business from Mattel.
Doing business as Cra-Z-Art, LaRose’s acquisition includes the RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premium USA Gold and USA Titanium pencils, and Scribble Stuff that will anchor the new writing instrument division, Fun Dough and Fuzzy Posters.
The agreement also includes the Rose Moon factory in Lewisburg, Tenn., which LaRose said in a release is America’s largest pencil factory.
The acquisition reunites the RoseArt brands with the Rosen family. RoseArt was founded in 1923 by Isidor Rosen and eventually led by Lawrence Rosen, the third generation of the family, before being sold to Mega Bloks in 2005. Mega Bloks was subsequently purchased by Mattel.
Rosen started Cra-Z-Art soon after; and it recently opened an international sales office in England to support increased international growth.
“I couldn’t be more excited to have the legendary RoseArt name back in the family. I spent over 30 years imagining and building this brand alongside my father Sydney and brother Jeffrey, and I am so happy to call it my own once again,” Rosen said in a prepared statement. “My grandfather started RoseArt and since then, the company has created tens of thousands of nostalgic toys, games, and crafts that resonate with kids and families throughout the world. These items stand for quality, and like all of our great products, the RoseArt brand will allow kids to be creative and explore a fun world of imaginative play.”
Financial terms of the deal were not disclosed.
