R&J Strategic Communications was named the agency of record for Dartcor, the region’s leading provider of premier corporate dining services.
The Bridgewater-based marketing firm will develop and execute a comprehensive, integrated communications program to promote Dartcor’s mission of reinventing the corporate dining experience and enhance the company’s market position in the New York and Philadelphia markets.
With more than 35 years of combined experience in the hospitality, food and beverage, and corporate dining industries, Dartcor serves more than 50,000 employees from privately owned businesses to Fortune 500 companies across the Tri-State metropolitan areas, delivering a wide range of customized services including corporate cafes, office pantries, coffee and juice bars, catering and virtual food halls.
Building on the company’s already strong reputation, R&J will leverage its full suite of public relations, content marketing and social media capabilities to bolster Dartcor’s brand voice, image and awareness in its target markets.
With deep roots in commercial real estate, consumer products, technology and health care, R&J says it will establish Dartcor as a thought leader in the corporate dining vertical and grow its bottom line as the region begins to plan for the return to work.
“We are grateful and humbled to partner with Dartcor and are excited to leverage our industry experience in the business-to-business landscape to help Dartcor reinvent corporate dining. Our real estate team’s expertise in publicity and digital strategy paired with our deep understanding of the tri-state area’s media market will elevate awareness of Dartcor’s outstanding and innovative services,” said R&J Strategic Communications President Scott Marioni. “With the pandemic behind us, creating a collaborative work environment in which employees feel safe, appreciated and supported in their return to the office is mission critical for companies in every industry.
“Dartcor understands that providing premier-quality, creative, and healthy food options has a unique ability to bring organizations together, and we are pleased to have an opportunity to showcase their work,” he said.