Digital media company buys real-time trend platform

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A Somerville-based digital media technology company has acquired a real-time trend technology platform, it announced Tuesday.Adiant, which makes the Web-based Adblade advertising platform, has acquired inSparq, which it says allows retailers and brands to track their trending products in real time. Terms of the transaction were not disclosed.

“Our acquisition of inSparq is a direct result of the need to continue to develop digital solutions for retailers and brands,” Ash Nashed, Adiant’s chief executive officer, said in a prepared statement. “We not only want to provide a solution, but one that is best in class and taps into the unique power of social media. InSparq gives us an opportunity to create the first-ever socially trending product ad that will have access to a base of over 550 million monthly uniques across the globe. This will allow brands and retailers to engage with their audience at a scale and in a way that they never have before.”

Adiant said it hopes to combine its own scale with inSparq’s e-commerce expertise.

“In Adiant, we have found an incredible partner who shares our vision and passion for providing cutting-edge digital advertising solutions for retailers and brands,” Veronika Sonsey, inSparq’s CEO, said in a statement. “The joint solution will make a real change in the way the industry operates and will become a transformational marketing channel by helping brands showcase the aspirational products that customers share in social media.”

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