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Digital native brands find homes in physical stores (access required)

More online retailers are finding success with the “clicks-to-bricks” concept

Lingerie company Adore Me sold its bras and corsets exclusively online from 2011 to 2016. The start-up was proud of its digital nativity, but a retail experiment in 2016 gave those at the helm an epiphany. The future of retail, they realized, isn’t just online. It’s omnichannel. “Since Adore Me was born, we’ve been very proud ...

Gabrielle Saulsbery
Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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