It’s been three years since Digital Media Solutions had a lead executive for its marketing operations, but that’s all changed with the marketing technology’s firm appointment of its first female in the role.
Kathy Bryan is now chief marketing officer for DMS, the company recently announced, responsible for overseeing all corporate marketing and communications, including its approved Google News publisher DMS Insights, for the Clearwater, Fla.-based company. A Roseland native, Bryan operates from the DMS’s Paramus office.
Bryan has been at the head of the corporate marketing and communications department since 2017, the company said. In that time she has tripled the size of the corporate marketing team, developed the brand and voice for the organization, and established a formal digital content strategy.
“Kathy Bryan represents everything DMS stands for,” said Chief Executive Officer Joe Marinucci in a prepared statement. “With grit, persistence and a forward-thinking mindset, she continuously seeks out new opportunities to position DMS as a leader in the martech industry. As DMS continues to grow, we will undoubtedly benefit and learn a great deal from having a leader like Kathy on our side.”
One of the first items on Bryan’s list in the new position centers around the not-for-profit trade organization Women of Martech, which DMS said will officially launch in March with the support of the DMS Foundation as a founding sponsor.
“Because of our rapid growth and our team’s belief that nothing is impossible, every day at DMS challenges us to be our best and aim to be better than we’ve ever been before,” Bryan said in a prepared statement. “More importantly, as a triple-bottom-line company, our pursuits are not just about profits. In addition to helping brands grow their businesses, Team DMS is focused on leading from the front when it comes to corporate social responsibility. We’re driving meaningful change in our communities, and we’re asking those around us to do the same.”
Bryan’s previous experience includes positions at global and boutique advertising agencies working with Fortune 100 clients – according to her LinkedIn page she previously spent time at Sparkroom, which was acquired by DMS in 2016, The Solutions Group Inc., and Rawle Murdy – where she gained both business-to-consumer and business-to-business experience in marketing, brand management, content marketing, client services and demand generation, DMS said.
DMS has 14 offices throughout the U.S.=