E-retailer CarID.com expands portfolio of websites

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Aftermarket auto parts e-retailer CarID.com introduced seven new websites Thursday to connect customers to a greater variety of recreation gear.Aftermarket auto parts e-retailer CarID.com introduced seven new websites Thursday to connect customers to a greater variety of recreation gear.

The Cranbury-based e-retailer said it launched MotorcycleID.com, PowersportsID.com, TruckID.com, BoatID.com, CamperID.com, RecreationID.com, and ToolsID.com to meet the needs of parts and accessories enthusiasts.

“We are excited to introduce our newest online stores and to create a true destination for enthusiasts of road, water and outdoor hobbies,” said Steven Royzenshteyn, CarID.com president, in a statement. “Since launching CarID.com, we’ve proven how much people love to shop for their cars, and to do so from a retailer that is as crazy about autos as they are. That’s the experience we are providing to an even broader base of customers through this new collection of retailers.”

According to the company, these verticals represent a sizeable market opportunity for CarID.com.

“We chose these segments for multiple reasons, but most notably because they align with our current brand audience and because there is a significant gap in the overall experience for consumers shopping for products within these verticals.  Additionally, these markets have significant potential for tremendous growth,” Royzenshteyn said.