The company, which was founded in Germany in 2011 and has corporate headquarters in New York, is considering leasing 217,000 square feet on Lister Avenue to accommodate its local distribution needs as well as an additional 20,000 square feet of office space at 2 Gateway Center.
According to the EDA, the distribution center portion of the project would retain 89 New Jersey-based employees and create an additional 321 jobs. At the office facility, 122 positions would be created and 33 more would be retained.
HelloFresh is also considering a project site in Palmer, Pennsylvania, as an alternative to Newark.
The EDA estimates the project would yield a net benefit to the state of $4.1 million over 20 years.
In addition, the Eggo Company, a subsidiary of Kellogg’s that manufactures a host of frozen breakfast food items including the popular Eggo-brand waffles, was approved for a 10-year, $9.4 million Grow New Jersey award to expand the 100,000-square-foot Winslow Township manufacturing site it currently operates.
Eggo is seeking to grow the site to 210,000 square feet, creating an additional 118 positions there. The company has listed another site in Grand Rapids, Michigan, as an alternative to growing in New Jersey.
The project would yield an estimated net benefit of $29.7 million back to the state over 20 years, according to the EDA.
Other awards approved Thursday include:
Company: FC USA Inc.
Award: 10-year, $7.5 million Grow NJ
Benefit: $80.4 million to the state over 20 years
Notable: The applicant, a subsidiary of an Australia-based international travel company, operates under brands including Liberty Travel and would relocate from its current Ramsey headquarters.
Company: GBT III US LLC
Location: Jersey City
Award: 10-year, $18.2 million Grow NJ
Benefit: $64.6 million to the state over 20 years.
Notable: The applicant, a partial spinoff of the American Express Travel unit, would create 215 full-time jobs under the terms of the award.
Company: Innocor Inc.
Location: Red Bank
Award: 8-year, $2.6 million Grow NJ
Benefit: $22 million to the state over 20 years
Notable: Innocor is a 19-year-old company engaged in the development manufacturing, marketing and distribution of foam sleep products. Its application calls for it to relocate from its current West Long Branch headquarters.
Company: Nice Systems
Award: 10-year, $22.8 million Grow NJ
Benefit: $87.3 million to the state over 20 years
Notable: The software solutions provider for business proposes to create 200 full-time jobs and retain 140 more while relocating from sites in Paramus and New York City.
Company: SunGuard Data Systems
Location: Jersey City
Award: 10-year, $8 million Grow NJ
Benefit: $56.2 million to the state over 20 years
Notable: The financial and public sector and education software services company is considering an alternative site in Jacksonville, Florida.
Company: Wayside Technology Group Inc.
Award: 10-year, $2.6 million Grow NJ
Benefit: $29.8 million to the state over 20 years
Notable: The company, which provides computing products and solutions to corporate IT organizations, government agencies and educational institutions, has identified a site located at Fort Monmouth.
Company: Clean Green Textile Service LLC
Award: 10-year, $5 million Grow NJ
Benefit: $73,357 to the state over 35 years
Notable: The linen supply company, which is based in Bellmawr, says it would retain 59 New Jersey-based jobs.
Company: Carver Hall Urban Renewal LP
Location: Atlantic City
Award: $13.5 million Economic Redevelopment & Growth award
Company: Branch Village Urban Renewal LLC & Camden Housing Authority
Award: $5 million ERG