Edible Garden spices up offerings with Pulp acquisition

Edible Garden AG Inc. announced Nov. 15 that it acquired the assets of Pulp, including its lines of sustainable gourmet sauces and chili-based products. Terms of the deal were not disclosed. 

Pulp’s products, which are all-natural, non-GMO and preservative-free, include Hungarian Wax Hot Sauce, Poblano Serrano Jalapeno Hot Sauce, Fresno Chili Hot Sauce, Habanero Carrot Hot Sauce, as well as Salsa Macha, Chili Crisp, and Chili Oil. 

Pulp was launched by Nicholas Gregory, a farmer and chef from Kansas who wanted to create sauces that had a minimal number of ingredients. 

In a statement, Edible Garden CEO Jim Kras said about the move, “We believe this is a significant opportunity for the Company to take a unique brand in a trending category and bring it to a mass market of consumers within Edible Garden’s growing network of major retail supermarkets and distributors across the country.” 

Kras noted the sauces are found in supermarket refrigerated sections, “typically adjacent to the produce section,” which will allow Edible Garden to leverage its brand recognition with a new product category. 

“We believe there is significant potential for these on-trend products based on consumer demand for flavorful and well-packaged products that are all-natural, preservative-free, sustainably produced and fresher than traditional sauces,” Kras continued. 

Edible Garden – a Belvidere-headquartered leader in locally grown organic leafy greens and herbs backed by Zero-Waste Inspired next-generation farming – said the acquisition aligns with its “greenhouse-to-grocer approach.” 

Kras added that Edible Garden aims to grow its own ingredients, including peppers, for Pulp products in its facilities located in New Jersey and Grand Rapids, Mich., as well as within its network of contract growers around the U.S.