The company plans to reinvest the funds back into its core product and service innovation, and into expanding its sales and marketing teams to drive future growth.
Prior investors including Allos Ventures, Cultivation Capital, Mark Hill, Bob Davoli from Gutbrain Ventures, and 4G Ventures Managing Director Bill Godfrey also participated in the round.
“Emplify is scientifically tackling the most pertinent issue employers face today: building a culture that attracts, engages and retains talent,” said Ryan Ziegler, general partner at Princeton-based Edison Partners. “Defined business outcomes are tied to measurable business improvements that Emplify’s customers experience in less than 12 months speak for themselves.
“Santiago Jaramillo and his team have built a superior solution for measuring and continuously improving employee engagement, and we look forward to helping Emplify advance its mission,” he added.
In addition to the capital raise, Emplify announced it hired enterprise sales veteran George Tate as senior vice president of sales to propel company growth.
As former vice president of sales at Paylocity, Tate was instrumental in taking the business from a $17 million private company to an industry-leading public company with a $5.5 billion market cap. In his 12 years at Paylocity, Tate expanded the sales team from five to more than 270 sales representatives and grew revenue to $105 million, according to Emplify.