State regulators are allowing Esports Entertainment Group Inc. to begin accepting wagers in the Garden State under transactional waiver, the company said Jan. 24.
Esports said it will launch its VIE.gg betting platform following a five-day “soft play” period — beginning immediately — that will ensure all the rules are being followed. The company said it is the first esports gambling outfit to receive a waiver from the director of the Division of Gaming Enforcement.
“We couldn’t be more pleased to be the first esports-dedicated operator to be granted the right to commence business in New Jersey. On behalf of our entire team, I would like to thank the Division of Gaming Enforcement for their approval of our platform and the trust they have placed in our company,” said Esports CEO Grant Johnson in a statement. “Global esports betting is estimated to exceed $205 billion by 2027, and we are thrilled to be playing such an important role in this fast-growing market with the launch of our first esports wagering offering in the United States.”
The esports platform will allow bettors across New Jersey to bet on their favorite esports teams in real-time. Players will be able to leverage their esports expertise across games such as Call of Duty, CS:GO, League of Legends and DOTA 2.
Betting on esports has been growing in popularity in line with the expansion of esports in general. Last September, G3 Esports said it would team up with Comtrade Gaming, a leading provider of online gaming technology. The two companies planned to provide player account management and backend infrastructure for G3’s upcoming esports platform.
Earlier last year, the New Jersey Economic Development Authority announced that it would give Stockton University $200,000 in funding and staff support to help establish the university’s Innovation Center, intended to position Atlantic City as a hub for the growing esports industry. Operators such as Amazon’s Twitch streaming service and Harris Blitzer Sports and Entertainment have said they are making or planning significant esports investments in the Garden State.