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Ethos Aesthetics + Wellness, a medical spa concept started by a New Jersey husband-wife team, is expanding to South Jersey.

Following a Nov. 20 grand opening at Towne Place at Garden State Park in Cherry Hill, the state-of-the-art facility offers cutting-edge aesthetic treatments, such as injectables, fillers, lasers and skin rejuvenation, and comprehensive personalized wellness programs.

Founded in 2008 by Dr. Hardik Soni and Dr. Monika Soni, Ethos began as a single location in Summit and established itself as a premier destination for holistic health & beauty. It has gone on to add four other sites across the state – Sparta, Somerville, Holmdel and a recently launched flagship in Morristown.

Cherry Hill features Ethos’ full range of aesthetic services, including:

• Injectables such as Botox and Juvederm
• Skin rejuvenation treatments, like microneedling, chemical peels and facial resurfacing

Additionally, Ethos provides advanced laser treatments and a curated selection of medical-grade skincare.

It also administers the brand’s innovative wellness program, designed to address root causes of aesthetic concerns through personalized care. Those offerings include metabolic health and weight loss programs, hormone health, nutritional science and IV therapy.

Ethos Clinical Director of Wellness Ashley Madsen said, “At Ethos, we are dedicated to the Ethos 360 approach, where proactive, preventative medicine serves as the foundation for optimizing both how you feel and how you look.”

“By focusing on cellular health, nutrient repletion, blood sugar regulation, and hormone balance, we create a seamless synergy between internal wellness and outward aesthetics. When your body is functioning at its best, it reflects in your appearance. This fusion of science and artistry empowers our clients to achieve their goals and elevate their confidence,” she said.

‘Journey to better overall health’

Commenting on the growth, Dr. Hardik Soni said, “Our expansion is not just about increasing our footprint; it’s about reinforcing our commitment to staying at the forefront of the wellness and aesthetics industry. We continually strive to provide innovative treatments and personalized care that meet the evolving needs of our clients.”

He went on to say how excited Ethos is to establish itself in South Jersey and “become trusted partners” in the Cherry Hill community’s “journey to better overall health.”

Ethos President Roshan Shah noted that all six of the brand’s locations are owned and operated by the same management team and that all providers are trained in-house by a team of experts.

“By focusing on consistent quality control and training when opening new facilities, it upholds Ethos’ position as a leader in the medical spa industry, while maintaining patient safety and overall satisfaction,” she said. “Our ongoing education programs also ensure our professionals are compliant with current laws and regulations, avoid legal pitfalls, and safeguard ethical practices. With a commitment to fostering a culture of continuous learning and development, Ethos elevates the quality of care we provide to our clients and secures longstanding progress.”

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