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Marketing Through A Pandemic: A Webinar Event
Strategies for your business to thrive during the pandemic and economic crisis
Companies all over the world are closing their offices to visitors and canceling in-person sales and networking meetings, making it difficult to prospect and build relationships that lead to new sales. For most, business as usual means a transition to digital marketing initiatives, virtual operations, and online sales strategies.
History has shown us that crisis can also present opportunities. We must understand that the game has changed: we have gone from playing checkers to chess seemingly overnight. Success will require the ability to react strategically and, more importantly, be proactive, adaptive and willing to embrace innovation.
In this June 11 webinar, we will discuss:
- How strategy planning and a little innovation can propel your business forward
- Case studies outlining innovative operational and market-positioning shifts that have put companies in a position for future growth
- Marketing best practices in this time of crisis
The goal is not just about keeping your business afloat for the duration of this pandemic. Rather, it’s about paving the way for the following quarter and the one after that when the true impact of the downshift will be felt.
This webinar will be presented by Paradigm Marketing and Design.
Featuring: Rachel Durkan
President, Paradigm Marketing and Design
As founder and president of Paradigm Marketing and Design, Rachel has spent ten years helping her clients make millions of dollars and realize their goals. She is highly regarded in the marketing industry, and widely recognized for her exceptional business and marketing intelligence, as well as her passion for sharing that knowledge for the benefit of others. Rachel has co-authored two books, Lessons Beyond the Obvious: The Entrepreneur’s Handbook, and Breakthrough Results! Rachel has been recognized for her achievements in entrepreneurship and marketing, including Enterprising Women of the Year Award Winner, an Award by the Stevie® Awards for Women in Business, a Boy Scouts of America Tribute to Women Award, Top 25 Brand Builder, a NJ Ad Club Top 40 Under 40 Marketing and Communications Professional, and, for Paradigm as a whole, the 2017 Morris County Chamber of Commerce Small Business of the Year, and over twelve GDUSA awards for graphic design excellence.