Hoboken-based Floating Point Group (FPG) announced Sept. 20 that Chris Hazelton joined as director of marketing.
Hazelton is the first marketing hire for the cryptocurrency prime brokerage firm, which also features an institutional trading desk and settlement platform.
He has more than 15 years of marketing and marketing research experience. Over the last seven years, Hazelton led product marketing for crypto and cybersecurity services. He has also built and led marketing teams for Fireblocks and Lookout as well as BlackBerry’s $400 million enterprise software division.
In the new role, Hazelton will drive FPG’s brand-building and market leadership across demand generation, content, PR, and social and product marketing, as well as championing customers scaling their businesses with FlowVault.
FPG also recently added a former J.P. Morgan and Wells Fargo banking exec to its leadership team. Click here to read more.
Hazelton will also use his crypto marketing experience, which includes launching the first permissioned DeFi pool and first Web3 development platform, to work directly with FPG’s co-founders to build a roadmap to empower the next wave of institutional adoption.
“Blockchain and cryptocurrency are remarkably unsuccessful as a cohort in communicating what they do,” said co-Founder of Floating Point Group Kevin March. “Chris’s experience as a marketing leader at several exceptional businesses will help us refine our message as an institutional audience that’s overwhelmed with new information and show tangible examples of how we’ve helped customers like them scale successfully in crypto.”