The former Strathmore Cinema in Aberdeen traded its popcorn for suds, now home to Alternate Ending Beer Co. after its grand opening Thursday.
Owner Scott Novick transformed the four-screen theater into a brewpub offering homemade craft beers alongside a variety specialty beers, cocktails, and pub grub from Talula’s in Asbury Park.
Remnants of the former theater, including original 1960’s seats and light boxes and a model diorama of the cinema set into the wall, remain.
Indoor and outdoor dining are available; and once COVID-19 restrictions are limited, patrons will be able to enjoy a movie, food, and drink in the theater room.
“The way you have incorporated the movie theater history of the past with your recipe for the future will certainly earn you an Oscar for best new brewery of the year,” Aberdeen Mayor Fred Tagliarini said to Novick and his team at the grand opening Thursday. “This is truly a great re-use of a cherished theater that was unable to survive the changes in how people view movies.”
Novick cut his teeth in the brewing world as an apprentice at Jughandle Brewing Co. in Tinton Falls, and then washing dirty kegs at Other Half Brewing Company in Brooklyn before they gave him a spot on the brewing team.
When he heard about the old Strathmore closing down, according to his website, he jumped at the chance to give it a “part two.”
Alternate Ending Beer Co. is open Wednesday and Thursday from 3 p.m. to 10 p.m.; Friday, from 3 p.m. to 11 p.m.; Saturday from noon to 11 p.m.; and Sunday, from noon to 10 p.m.